Focus On Your Customers, Not Your Government Set-Aside
When it comes to doing business with the federal government, some businesses are better at it than others. For those in a great position, it may be due to the fact that they have decades of experience and understand the intricacies of the federal government. For those who are getting started or struggle to win, it may be because they are directing their efforts in the wrong places. Doing business with the government is not easy, and when it comes to winning, it becomes even harder. The core elements of finding success as a federal contractor, focus on where your customers are and what they want. Stop focusing on set-aside statuses.
Set-asides are powerful boosters for small and disadvantaged businesses, but at the end of the day, the government wants someone who helps them accomplish their mission. If that means going with a contractor who does have a set-aside, great. If that means going with a contractor who does not have a set-aside, so be it. If there is one thing for certain in federal contracting, it is that there are no guaranteed contracts.